Episode 55

Are you ignoring this artist superpower when it comes to selling? /55

As of July 2023, we won't be posting new episodes but you can connect with Bec & Michele and continue the conversation via the links below.

Michele has a NEW Podcast - Join her over at 'Sellable Art That Feels Like Me' to hear more.


Marketing, advertising, branding… these words can send a chill down the spine of many an artist. The idea of self-promotion, or more specifically having to adopt a certain ‘public image’ to sell art, feels fake and completely at odds with what you want to bring to the world with your original and expressive work.

Michele and Bec have a very different perspective and approach when it comes to branding for artists, and discuss how it can become an enriching part of your process—energising your work and connecting you more deeply with your ideal collectors. In fact, not engaging with your branding is a missed opportunity considering the amazing creative superpower that artists have.

As Bec says at the start of the episode, “for any artist who hasn’t discovered how creative and rewarding, and how authentic branding can be, THIS is the episode for you…”


Let's continue the conversation in OriginArt

Find Michele Luminato

// Artist Resources


New Podcast: 'Sellable Art That Feels Like Me'

Instagram @OriginArt_with_Michele

// Michele's art



Find Bec Leigh



Song credit: Sunday Groove by Michael Kobrin

About the Podcast

Show artwork for Unearthing Art
Unearthing Art
Michele Luminato & Bec Leigh dig into making art that matters--the messy reality of being an artist, navigating the creative process and expressing our honest (sometimes weird) selves.

About your hosts

Profile picture for Michele Luminato

Michele Luminato

Michele is an American-born abstract artist based in Australia. She guides other artists to create and sell unique art from the heart through her OriginArt program.
Find her at micheleluminato.com
& @originart_with_michele on IG
Profile picture for Bec Leigh

Bec Leigh

Bec is an Australian artist whose abstract work combines pigment and poetry.
Find her at beclei.com
& @beclei on IG