Episode 55

Are you ignoring this artist superpower when it comes to selling? /55

See Michele's stunning exhibition Shared Wavelengths online at Fenton&Fenton Gallery.


Marketing, advertising, branding… these words can send a chill down the spine of many an artist. The idea of self-promotion, or more specifically having to adopt a certain ‘public image’ to sell art, feels fake and completely at odds with what you want to bring to the world with your original and expressive work.

Michele and Bec have a very different perspective and approach when it comes to branding for artists, and discuss how it can become an enriching part of your process—energising your work and connecting you more deeply with your ideal collectors. In fact, not engaging with your branding is a missed opportunity considering the amazing creative superpower that artists have.

As Bec says at the start of the episode, “for any artist who hasn’t discovered how creative and rewarding, and how authentic branding can be, THIS is the episode for you…”


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Song credit: Sunday Groove by Michael Kobrin

About the Podcast

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Unearthing Art
Michele Luminato & Bec Leigh dig into making art that matters--the messy reality of being an artist, navigating the creative process and expressing our honest (sometimes weird) selves.

About your host

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Bec Leigh & Michele Luminato

Michele is an American-born abstract artist based in Australia. She guides other artists to create and sell unique art from the heart through her Origin Art program.
Bec is an Australian artist whose abstract work combines pigment and poetry.
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